With smartphone technology granting users increased technological capabilities, AR will continue to improve with exciting and easy-to-use developments across a wide variety of “usage” platforms, including retail shopping, education, and advertising.īrand marketers are going to become quite savvy in utilizing smartphone’s image recognition capabilities to augment the experience for the user. AR is In, and this is how brand marketers can start to play in the space.ĪR Technology is taking the world by storm largely through points of accessibility - namely easy-access points via mobile phones.
Here are the top 5 things you need to know.ġ. In today’s technologically “charged” world, it’s absolutely vital to be open-minded to advancements and new uses of technology - particularly in the workplace. After all, if we aren’t open to new tech and creative applications, then how can we help our brand clients put them to use? With that in mind, my team and I spent some time experimenting with Snapchat Lens Studio.
One of the best parts of my job is that I get to learn and experiment every day. Sebastian Oddo, Vice President, Technology, Design & Content MaFIVE THINGS TO KNOW ABOUT THE SNAPCHAT LENS STUDIO Digital platforms, Sebastian Oddo